New personality model sets up how we see ourselves — and how others see us


University of Toronto

IMAGE: Brian Connelly is an Associate Professor in the Department of Management at U of T Scarborough. view more

Credit: Ken Jones

A new model for identifying personality traits may help organizations save money by improving the hiring process and with evaluating employee performance.

The model, developed by Brian Connelly, an associate professor in U of T Scarborough's Department of Management, is called Trait-Reputation-Identity (TRI). The model is unique in that it contrasts personality as seen by an individual versus how their personality is seen by others.

"If someone believes they are very outgoing or more friendly than they actually are based on peer assessment, that's important information to have about that person," says Connelly, who recently became a Canada Research Chair.

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