Sales and Marketing Archives - Automation Consultants

Differential response to corporate political advocacy and corporate social responsibility: implications for political polarization and radicalization

Lynn — Mon, 19 Dec 2022 21:01:00 +0000

From the JPP&M Special Issue, “Marketing to Prevent Radicalization: Developing Insights for Policies” Peer-Reviewed Publication American Marketing Association Researchers from Cal Poly, Washington State University, and Claremont-McKenna Graduate School published a new Journal of Public Policy & Marketing (JPP&M) article finding that companies who engage in political advocacy experience lower sentiment on social media, lower brand attitudes […]

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Five-star rating? New research finds it may not reflect what consumers receive

Lynn — Wed, 01 Jun 2022 20:31:00 +0000

Rating system scores are built on an unstable foundation Peer-Reviewed Publication Institute for Operations Research and the Management Sciences INFORMS Journal Marketing Science New Study Key Takeaways: BALTIMORE, MD, June 1, 2022 – Five stars means a perfect rating, right? Consumers use online ratings systems to decide which products to purchase, but are they reliable […]

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Harness the power of social media through appropriate strategies – engagement is a key performance indicator

Lynn — Wed, 18 May 2022 20:39:00 +0000

Reports and Proceedings University of Vaasa image: Fang Fang Li’s new research shows that successful implementation of social media strategies requires adequate resources and capacity. view more Credit: Riikka Kalmi, University of Vaasa The explosive growth of social media during the last decade has dramatically changed the dynamics of business-customer interactions. Yet relatively few firms have […]

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