Buying green doesn’t make you green: QUT study


Queensland University of Technology

Company bosses need to walk-the-walk when it comes to greening their business with technology, with new QUT research finding that just buying green IT, doesn't make you green.

Professor Jan Recker, from the QUT Business School, said investment in Green IT paid off in terms of reducing costs but to generate green reputational and innovation benefits a more substantial change of strategy and practice was required from top-down and beyond the IT department.

The research published in Information Systems Journal titled How IT executives create organizational benefits by translating environmental strategies into Green IS initiatives looked at how Green IT solutions needed to be backed up by green information systems practices such as process re-engineering or environmental management systems.

"In a nutshell, Green IT refers to reducing the environmental effects of the manufacturing, operation and disposal of IT equipment and infrastructure," Professor Recker said.

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